From blatant clickbait to serious journalism, the use of online metrics grows every year. Decisions that used to be made by journalists are now “rationalized” through algorithms and keywords. Caitlin Petre’s new book, “All the News That’s Fit to Click: How Metrics Are Transforming the Work of Journalists,” goes behind the scenes to show how it all began and what’s happening right now.
Knowledge is power. If you understand online metrics, they can be a useful tool, helping you better engage your audience. Such clarity is essential for anyone who wishes to have a successful website or YouTube channel, or to rise to newsroom management. At the very least, you need to understand the vocabulary used by publishers, editors, web administrators and broadcasting executives.
The NJ Society of Professional Journalists and Montclair Public Library’s acclaimed Open Book / Open Mind literary conversation series co-present Caitlin Petre in conversation with Andrew Marantz on Tuesday, January 25, at 7 p.m. via Zoom. The author interview will be followed by Q&A from the Zoom audience.
Andrew Marantz has been a staff writer at The New Yorker since 2011, writing extensively for the magazine about technology, social media, the alt-right, and the press, as well as about comedy and pop culture. He is the author of “Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation.” He lives in New York City.
“All the News That’s Fit to Click: How Metrics Are Transforming the Work of Journalists” was published by Princeton University Press on September 16, 2021.