At a Press Club of Long Island Blogging Basics workshop at Newdsay Thursday, participants learned how to get a blog up and running in less than five minutes and were provided useful tips by local news experts on what it takes to help make it successful.
Corry went through the process of starting a free blog in WordPress and Blogger and went step by step through creating a blog post, adding photos and videos and creating other special features that incorporate services like Twitter and Flickr.
Corry noted that blogging software offered by WordPress is being used as the underpinnings of entire news Web sites — including LIBN.com, as well as general Web sites, like the Press Club’s pcli.org, because of their ease of use, enabling technology novices to incorporate many elements that used to require Web site developers.
Reich-Hale spoke about LIBN’s experiences with blogging and the decisions that go behind the company’s main niche blogs. We had a catch-all blog but we moved away from that now because blogging has become much more specific, he said.
Reich-Hale also emphasized, You would be amazed at how strong video is. Corry agreed, adding that the ability to display video prominently on PCLI.org was a main consideration in deciding on a template for the Web site.
Updating your blog is as important as updating your news site, continued Reich-Hale. You have to have stuff going up constantly. The more news you have the more people come. Also, if you don’t blog for awhile people will forget all about it and they won’t come back.
PCLI, the local professional chapter of the Society of Professional Journalists, is planning more practical workshops like this one and other events for the months ahead. In addition to access to monthly programs and mixers, membership includes an annual PCLI Media Awards dinner, Holiday Party (Dec. 4 at the Hilton Huntington in Melville, N.Y.), Media Guide listing all L.I. media and more.
The Society of Professional Journalists is the nation’s largest and most broad-based journalism organization with 60 pro chapters and 250 student chapters totaling 8,700 members nationwide.
The mission of PCLI is to protect and advocate for First Amendment rights and to educate its members through programs such as these. For more information and to keep abreast of future programs, visit www.pcli.org or e-mail chapter president John C. O’Connell at John.PCLI@mac.com.